When creating relevant, content-driven experiences one of the important steps is mapping—and creating—content for these experiences.
Play Cards Against Humanity a few times, and you quickly find out that there are a few cards you can count on to get a reaction every time—and a few duds. Surprisingly, it shares an M.O. with what some are calling an integral part of Content Marketing’s future: Intelligent Content.
In an age where relevance is not only desired, but expected, we can’t underestimate the value and opportunity this dance with the customer creates. What’s interesting and unexpected, is how this dance becomes a conversation in which your response begins to tell your own story, even while you learn your customer’s.
Not all Nurture Streams in Marketo need to behave the same way. Learn how we used Marketo to create an advanced nurture campaign to convey a rather complex idea to our leads.
Marketers have their fair share of challenges these days, but delivering relevant content experiences doesn't have to be one of them. Learn what it means to Connect Content Marketing Experiences and how it enables building rich customer profiles and the opportunity to deliver increasingly relevant content experiences.
Utilizing a reliable system and getting to know Mura’s built in features will provide a stable cornerstone of operations for any creative team. Time spent explaining to clients, looking for past copies of files or data and scrambling for solutions can sap the life out of a development cycle and cause unacceptable down time in a live environment. A solid foundation and workflow are well worth having from day one.
In CAH, players tend to gravitate toward the most offensive pairings they can find in order to elicit the biggest response. Sure, this usually works great the first few times around, but as the game progresses, we learn more about each player—both by what cards resonate with them and by which cards they play. Once you learn that, you realize that if you want to win, you need a strategy to tailor your pairings for the wry, unassuming type as well as the bold guy with bravado.
One of the most common vulnerabilities in any web application is found in its html forms. Mura CMS provides a strong layer of cross-site-scripting protection for all form elements, leveraging the tag filtering methods found in Portcullis.cfc to remove any apparent HTML or other scripted code within the values submitted in a form.
“It’s getting tough out there.” So begins “Connecting Content Marketing Experiences: Three Keys to more connected and aligned technology and marketing agendas.” Author Robert Rose (Digital Clarity Group, Content Marketing Institute) is commenting on a particularly sticky challenge marketers face.
In the spirit of Cards Against Humanity, we’ve created our own expansion pack, “Marketers Avoid Calamity.” A mashup of digital marketing references and jargon, the pack is designed to mix in with the original game to create some, ahem, interesting content experiences.
As the Mura CMS community continues to expand and evolve, there are a growing number of ways to find out about Mura, and an increasing number of sources for useful tips, samples, ideas and instructions.For new developers, this can be both encouraging and overwhelming.
Explore the various ways Mura Folders are used to organize, iterate and output pages and other items, including grouping custom content types and adding functionality to specific types or subtypes of content.