In Flow

B2B content marketing insights and inspiration to keep you, and your work life, Flowing. 

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Mura CMS Theme Development: Mura Iterator

Use Mura's content iterator to output any folder, collection, query or feed in a looping output, while applying custom styling and html markup to the display. Mura iterators make managing content and users simpler by providing direct access to objects and their properties as well as offering a number of "helper" methods

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Mura CMS Theme Development: The Mura Scope

Use Mura's custom variables scope, referenced simply as "$" , to retrieve the values of site settings and content attributes, inspect and react to the current user's browser session, and display Mura's content objects including forms, feeds and more. 

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Mura CMS Theme Development: Custom Methods

Extend Mura's display functionality with custom methods which can be used directly in the admin content editor or wired into the logic of the theme's display templates. 

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Mura CMS Theme Development: Class Extensions

Attach custom information to any page or Mura CMS content item using "Class Extensions" to create extra editable attributes. Mura's Extended Attributes system allows for virtual database columns to be added and manipulated, without writing any code at all.  

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Mura CMS Theme Development: Display Objects

Customize the output of Mura's built in display objects including Galleries, Calendars, Login Forms and Navigation components with specific configuration variables and file naming conventions for altering and overriding default output.

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Mura CMS Theme Development: Template Variables

Learn to display dynamic content within the markup of your themed pages, using Mura's $.content and $.siteConfig methods to output almost anything at any point in the template workflow.

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Mura CMS Theme Development: Display Regions

Take advantage of Mura's built in display regions structure to insert editable content at any place in the markup or layout of your templates.

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Mura CMS Theme Development: Layout Templates

Learn how to create Mura CMS layout templates and utilize them in your custom themes in this simple tutorial.  

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Ghosts in the Machine
Ghosts in the Machine

Marketing Automation is great for users who enter your database via online methods such as landing pages or email, but what about people you meet in person? 

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Mura Site Bundles Part 2: Deploy a Bundle

When starting a new Mura project, or getting started with Mura in general, deploying a site bundle is a great first step. A Mura CMS site bundle can be created from any existing site (see Part 1: Create a Bundle), and contains all of the files and data needed to completely replicate the source site, including all of the pages, plugins, site members, theme files, images and other assets.

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Mura Site Bundles Part 1: Create a Bundle

One of Mura's most robust features is the automated "Site Bundle" system. A Mura site bundle is a specially-formatted .zip file with a collection of content and file assets used to duplicate an entire Mura CMS site. A site created from a site bundle includes all of the content and design aspects of the original, including all pages, theme files and other assets, with settings to control what actually gets imported when the bundle is deployed.

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Personalize? Or Persona-ize? Yes!
Personalize? Or Persona-ize? Yes!

At its most sophisticated, intelligent content adapts according to what it “knows” (hence the termintelligent) about the person on the receiving end. Or should we say the persona? The Content Marketing Institute's Marcia Riefer-Johnston examines the apparent contradiction between "personalization" and "persona-ization."

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