Email marketing has historically been one of the most effective methods of digital marketing. But what do we do when email fails? How do we ensure our leads are seeing relevant content on our websites even when they aren't opening our emails?
The easiest way for plugins to display content in a Mura CMS site is by using display objects, widgets you can place on a page, even multiple times. What's even better is that you can configure each instance through what we call configurators.
We all know what it’s like to get that spark of an idea. We feel inspired and ready to take on the world with our blog post. The bones of the idea are there, but to make sure we’re credible, we need to see if the facts and figures back up our claims. With research, we can feel solid about the questions we’re asking and what we have to say in response.
Another useful addition to the Mura CMS 6.2 feature set is the robust and elegant Leaflet Maps plugin for CKeditor. Replacing the GMap plugin in the Mura 6.2 content editor toolbar, Leaflet creates a customizable map display with an array of visual backgrounds, on any Mura page.
As video marketing becomes more and more important, marketers need to look beyond the play count and access more detailed analytic data on users' activity to see not only who's watching these videos, but which parts they watched or which they skipped over completely.
With Google reCAPTCHA on board, Mura CMS adds yet another simple and powerful security feature. Forms in Mura 6.2 are instantly protected from automated submissions and other suspicious activity without being unfriendly to real users.
When an industry gets caught in an economic downturn, it can be a challenge to not only generate leads, but to nurture them as well. For marketer Bridget Kulla of James Hardie Industries, it meant pivoting from B2B to B2C and going beyond digital to weather the housing market crash of 2008.
One of the more robust back-end enhancements in Mura CMS version 6.2 is the Export and Import Class Extensions feature set, which has automated the process of transferring Class Extensions and Extended Attributes from one Mura site to another. In this video demonstration, we take a look at the overall Class Extension management system in Mura, with a few basic examples of these features put to use.
In the first of 3 interviews from Marketo Summit, Michael Litt shares with us some proven metrics on how you can use video to add more value to potential customers throughout their buying journey.
In this 10 minute video demonstration, we explore one of the most versatile new features in Mura CMS 6.2, transferring content from one Mura site to another using the new new Export Content and Import Content options in the Mura CMS site manager.
Mura Plugins are one of the most convenient, effective ways of building custom functionality into Mura CMS. Plugins can range from the small and innocuous, such as something that creates a Bundle on a daily basis, to large applications that add complex new sets of custom functionality such as eCommerce, forums and the like.
This series will start by examining the most basic forms of plugins and build progressively towards the complex, eventually including topics like MuraORM, the remote API, Bundling, security and versioning.