In Flow

B2B content marketing insights and inspiration to keep you, and your work life, Flowing. 

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Nurturing Beyond the Inbox: Closing the Email Loop
Nurturing Beyond the Inbox: Closing the Email Loop

Email marketing has historically been one of the most effective methods of digital marketing. But what do we do when email fails? How do we ensure our leads are seeing relevant content on our websites even when they aren't opening our emails?

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Mura Plugins Boot Camp: Day 3 - Display Objects

The easiest way for plugins to display content in a Mura CMS site is by using display objects, widgets you can place on a page, even multiple times. What's even better is that you can configure each instance through what we call configurators.

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How to Research Blog Topics
How to Research Blog Topics

We all know what it’s like to get that spark of an idea. We feel inspired and ready to take on the world with our blog post. The bones of the idea are there, but to make sure we’re credible, we need to see if the facts and figures back up our claims. With research, we can feel solid about the questions we’re asking and what we have to say in response.

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Leaflet Maps in Mura CMS 6.2

Another useful addition to the Mura CMS 6.2 feature set is the robust and elegant Leaflet Maps plugin for CKeditor. Replacing the GMap plugin in the Mura 6.2 content editor toolbar, Leaflet creates a customizable map display with an array of visual backgrounds, on any Mura page.

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Measuring Video Engagement with Wistia and Marketo
Measuring Video Engagement with Wistia and Marketo

As video marketing becomes more and more important, marketers need to look beyond the play count and access more detailed analytic data on users' activity to see not only who's watching these videos, but which parts they watched or which they skipped over completely.

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Fine Tuning Buyer Personas
Fine Tuning Buyer Personas

Justin Gray from LeadMD shares with us why user behavior doesn't necessarily dictate the buying potential of that lead. 

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Fast and Easy Form Security with Google ReCaptcha

With Google reCAPTCHA on board, Mura CMS adds yet another simple and powerful security feature. Forms in Mura 6.2 are instantly protected from automated submissions and other suspicious activity without being unfriendly to real users.

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Long-Term Nurturing, User-Generated Content and Wine
Long-Term Nurturing, User-Generated Content and Wine

When an industry gets caught in an economic downturn, it can be a challenge to not only generate leads, but to nurture them as well. For marketer Bridget Kulla of James Hardie Industries, it meant pivoting from B2B to B2C and going beyond digital to weather the housing market crash of 2008.

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Exporting and Importing Class Extensions and Extended Attributes [Video]

One of the more robust back-end enhancements in Mura CMS version 6.2 is the Export and Import Class Extensions feature set, which has automated the process of transferring Class Extensions and Extended Attributes from one Mura site to another. In this video demonstration, we take a look at the overall Class Extension management system in Mura, with a few basic examples of these features put to use.

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Video Marketing & the Buyer Journey
Video Marketing & the Buyer Journey

In the first of 3 interviews from Marketo Summit, Michael Litt shares with us some proven metrics on how you can use video to add more value to potential customers throughout their buying journey.

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Exporting and Importing Content with Mura CMS [Video]

In this 10 minute video demonstration, we explore one of the most versatile new features in Mura CMS 6.2, transferring content from one Mura site to another using the new new Export Content and Import Content options in the Mura CMS site manager.

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Mura Plugins Boot Camp: Day 1 - Plugin Basics

Mura Plugins are one of the most convenient, effective ways of building custom functionality into Mura CMS. Plugins can range from the small and innocuous, such as something that creates a Bundle on a daily basis, to large applications that add complex new sets of custom functionality such as eCommerce, forums and the like.

This series will start by examining the most basic forms of plugins and build progressively towards the complex, eventually including topics like MuraORM, the remote API, Bundling, security and versioning.

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