In Flow

B2B content marketing insights and inspiration to keep you, and your work life, Flowing. 

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Contextually-Aware Content Amps Up the Online Experience
Contextually-Aware Content Amps Up the Online Experience

Contextually aware content can enrich online experiences by anticipating user needs, but it also demands that users have a firm grasp of the customer journey and information architecture already in place.

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Contain yourself ? literally. You can't avoid Docker, K8s for long

Do you remember those guys that invented virtualization, founded a company, got rich and lived happily ever after, remembered fondly by all? Well, that’s almost the story of VMware. But we might see a different story with some of the people behind Docker.

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MarTech Survival Guide at MuraCon 2018

Join Peg Miller as she teaches you how to ask the right questions of your vendor to make better MarTech decisions, identifying common pitfalls and how to avoid them, at MuraCon 2018 in Sacramento.

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[Webinar] Storytelling: Digital's Most Disruptive Hack

Wise business executives, content marketers, developers, and programmers understand that clarity is king in every aspect of their digital careers. And they use story to hack through the clutter, rise above the noise and be heard.

Join Park Howell from the Business of Story in this webinar that will show why storytelling is much more than a marketing buzzword. Learn how to use this critical human skill to cut through the digital noise with your code, content and career.

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Nine Things You Need to Know Before Buying Any Marketing Technology
Nine Things You Need to Know Before Buying Any Marketing Technology

While marketers are being charged with making technology decisions, we often lack the experience in evaluating technology and driving implementations, which can cause marketing technology implementations to fail.

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For Developers
Conversations with Docker Captain Bret Fisher

Bret Fisher is a widely-respected Docker authority, instructor and administrator with a deep knowledge of both the Docker platform and the underlying Docker story. As a prelude to Bret's keynote address and half-day workshop at MuraCon 2018, blueriver has facilitated a couple of quality conversations with the renowned Docker Captain.

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What Cards Against Humanity Can Teach Marketers About Content Personalization
What Cards Against Humanity Can Teach Marketers About Content Personalization

What can marketers learn from Cards Against Humanity and how can you apply those learnings to your content personalization strategy? Sean Schroeder explains.

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MuraCon Keynote Announced! Park Howell from the Business of Story
MuraCon Keynote Announced! Park Howell from the Business of Story

As this year's keynote speaker at MuraCon 2018, The Business of Story's Park Howell will show us how using the power of story to communicate what you make happen as a Wisdom Worker can advance your personal and professional missions further, faster.

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[Webinar] Interfacing with Humans: Communication Hacks to Boost Your Dev Career

Do you ever try talking to non-developers but only get blank states? For devs like you, it sometimes can feel like you speak a totally different language from everyone else in the enterprise.

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A Conversation with Robert Rose - Part 2
A Conversation with Robert Rose - Part 2

In this first half of this conversation between blueriver’s Sean Schroeder and the Content Marketing Institute’s Robert Rose, they overviewed the current fragmented marketing landscape. To help marketing teams make sense of the terrain, both are ready with sound advice and critical thinking in part two of this discussion.

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A Conversation with Robert Rose - Part 1
A Conversation with Robert Rose - Part 1
What does the future of marketing look like? No one has a crystal ball, but the rise of constant connectivity and an ever-growing list of channels is making marketers' heads spin. So what can marketers do to more effectively reach their target audiences in this increasingly fragmented landscape? To dive into the future of marketing, blueriver's Sean Schroeder recently sat down with one of the foremost experts on the topic, Robert Rose of the Content Marketing Institute.
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Demystified: Mura.js, Now and Then()

Integrate Mura-specific functionality with any page, CFML or otherwise, using the power of Mura.js. Invoke ORM objects, perform jQuery-like searches through the DOM, or chain a number of functions using then() for promises. Grant Shepert shows how in the latest Mura Demystified blog post.

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