In Flow

B2B content marketing insights and inspiration to keep you, and your work life, Flowing. 

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Mura Demystified: Mastering Flow in Your Work

Every task follows a path from initiation through to completion. The speed, ease, and enjoyability we experience in completing a task are often dependent upon the challenges we face along the way. Every task is different, so even the subtlest of differences can require unique solutions.

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How Uniting Marketing and IT Can Help Your Company
How Uniting Marketing and IT Can Help Your Company

We often talk about sales and marketing alignment, but there’s another alignment that needs to happen: marketing and IT. It would behoove us all to get these disparate departments on the same page.

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Critical Security Update for Mura CMS: Version 6.1 and Earlier

An independent researcher has found a significant security vulnerability in Mura CMS that affects all instances currently on or upgraded from core versions 6.1 and earlier.

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Uncovering the True Value of Content Marketing Experiences
Uncovering the True Value of Content Marketing Experiences

As marketers, trying to keep up with today’s fast-changing marketplace can seem like a herculean task. Not only are there dozens of channels (everything from traditional print to the wide array of digital channels like social media and email, just to name but a few) but there is often increasing pressure on marketers to bring in more leads with fewer resources. To say marketers are stuck between a rock and a hard place today would be an understatement.

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How to Provide Content Experiences that People Actually Find
How to Provide Content Experiences that People Actually Find

By combining the talents of many different diverse individuals, from executive to technical staff to content marketing teams, businesses can effectively SEO themselves and position themselves for years or even decades of success.

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Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own
Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

Software providers have responded to the demand of an ever-expanding, technologically evolving marketing realm with “plug and play” marketing solutions that promise to handle everything at the push of a button. It might sound like a dream come true, but is it?

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3 Big Things Marketers Don't Get Right
3 Big Things Marketers Don't Get Right

We can get so caught up in the product and features that we forget who it's actually for and why they benefit from it in the first place. "It's not about your products first and your company second. It has to be about the buyer. The buyer's at the center of the world." It has to be a marketing strategy based on the experience itself.
 

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Mura ORM and Many-to-Many Relationships

While Mura ORM does not natively support many-to-many object relationships, it can be easily simulated using a third "binding" object, and a few specific Mura "getter" functions. The concise explanations and examples in this article reveal an easy path to creating complex relationships in Mura ORM, when the built-in options for one-to-many relationships don't quite meet the need.

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How Marketers Can Create Binge-Worthy Content Experiences
How Marketers Can Create Binge-Worthy Content Experiences

The binge-watching phenomenon has taught cable networks and digital content providers important lessons about customer preferences. The behavioral shift also offers invaluable insights for savvy marketers about messaging, storytelling, and customer delight.

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What One City's Identity Crisis Can Teach You About Storytelling
What One City's Identity Crisis Can Teach You About Storytelling

By rebranding the city as America’s farm-to-fork capital, Visit Sacramento rewrote its narrative and brought it out of the Bay Area’s shadow. Sonya saw an opportunity to take advantage of the rising popularity of foodie culture while expanding Sacramento’s brand. Most importantly, the shift inspired residents to become brand advocates for their hometown.

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Will You Be Automated or Will You Invent Shipwrecks?

With the advent and popularity of Artificial Intelligence (AI) and solutions based on it, there’s been a lot of discussion about which jobs will be replaced by increasingly intelligent technology. Previous jobs were eaten by the information age and gave birth to the Knowledge Worker. So what comes next? The Wisdom Worker.

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[Video] The Wisdom Worker in the Digital Experience (Robert Rose) - MuraCon 2017

In this MuraCon 2017 Keynote by Robert Rose of the Content Marketing Institute, Robert shares how we can transcend "knowledge worker" status to become an infinitely more valuable "wisdom worker" by "inventing shipwrecks."

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