Every task follows a path from initiation through to completion. The speed, ease, and enjoyability we experience in completing a task are often dependent upon the challenges we face along the way. Every task is different, so even the subtlest of differences can require unique solutions.
We often talk about sales and marketing alignment, but there’s another alignment that needs to happen: marketing and IT. It would behoove us all to get these disparate departments on the same page.
An independent researcher has found a significant security vulnerability in Mura CMS that affects all instances currently on or upgraded from core versions 6.1 and earlier.
As marketers, trying to keep up with today’s fast-changing marketplace can seem like a herculean task. Not only are there dozens of channels (everything from traditional print to the wide array of digital channels like social media and email, just to name but a few) but there is often increasing pressure on marketers to bring in more leads with fewer resources. To say marketers are stuck between a rock and a hard place today would be an understatement.
By combining the talents of many different diverse individuals, from executive to technical staff to content marketing teams, businesses can effectively SEO themselves and position themselves for years or even decades of success.
Software providers have responded to the demand of an ever-expanding, technologically evolving marketing realm with “plug and play” marketing solutions that promise to handle everything at the push of a button. It might sound like a dream come true, but is it?
We can get so caught up in the product and features that we forget who it's actually for and why they benefit from it in the first place. "It's not about your products first and your company second. It has to be about the buyer. The buyer's at the center of the world." It has to be a marketing strategy based on the experience itself.
While Mura ORM does not natively support many-to-many object relationships, it can be easily simulated using a third "binding" object, and a few specific Mura "getter" functions. The concise explanations and examples in this article reveal an easy path to creating complex relationships in Mura ORM, when the built-in options for one-to-many relationships don't quite meet the need.
The binge-watching phenomenon has taught cable networks and digital content providers important lessons about customer preferences. The behavioral shift also offers invaluable insights for savvy marketers about messaging, storytelling, and customer delight.
By rebranding the city as America’s farm-to-fork capital, Visit Sacramento rewrote its narrative and brought it out of the Bay Area’s shadow. Sonya saw an opportunity to take advantage of the rising popularity of foodie culture while expanding Sacramento’s brand. Most importantly, the shift inspired residents to become brand advocates for their hometown.
With the advent and popularity of Artificial Intelligence (AI) and solutions based on it, there’s been a lot of discussion about which jobs will be replaced by increasingly intelligent technology. Previous jobs were eaten by the information age and gave birth to the Knowledge Worker. So what comes next? The Wisdom Worker.
In this MuraCon 2017 Keynote by Robert Rose of the Content Marketing Institute, Robert shares how we can transcend "knowledge worker" status to become an infinitely more valuable "wisdom worker" by "inventing shipwrecks."