Content personalization is commonly misunderstood. In this post, we define what it is, why it's important and provide an example of how we can use it as part of our B2B marketing mix.
Recent advancements in Mura’s FormBuilder interface have added a new layer of convenience and automation when creating web forms. With the advent of Mura ORM and Mura JS, form building in Mura is poised to make yet another leap. Veteran Mura developer Grant Shepert explores the existing functionality as well as some experimental options being developed as part of his custom SurveyBuilder module.
Veteran Mura developer Grant Shepert identifies a list of top tips to keep in mind when planning your Mura projects.
This brief tutorial covers topics such as working with class extensions, automatic configuration with config.xml.cfm, managing Mura ORM, when not to use Formbuilder, and when to stick with building your custom app as a plugin, instead of creating custom display object functionality.
Experience the Mura roadmap with this overview of the updated UI, advanced editing and layout options, and other new developments in Mura 7. Blue River's Director of Education & Events Steve Withington and CTO Matt Levine introduce and explain the latest innovations and enhancements to the Mura platform and provide a view of cutting-edge advancements yet to come.
Learn how to instantiate Mura ORM objects to get them running and accessible within your code, and use relationships to connect them not only to each other, but to the Mura CMS object model as well, including common variations and options, best practices, naming conventions, plugin strategies and working code samples to jumpstart your Mura ORM development.
Technology is constantly changing the way we live. From self-driving cars and omnipresent chatbots to automated marketing tools, it sometimes feels like humans are being edged out by our robotic overlords instead of fulfilling "the promise that technology allows humans to be better humans."
Creating forms can be tedious. Mura's Form Builder eases that burden, allowing you to drag and drop new fields and fill in the blanks, but the task of populating dropdown lists can still be time consuming. A few advanced options make things easier.
MuraCon is the only technical conference dedicated to Mura CMS. The 2017 event was held February 9 and 10 in Sacramento, California, setting new records for attendance and providing exceptional experiences for presenters and conference goers alike.
Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences but personalization in the B2B world is a completely different animal.
Nolan Erck of South of Shasta Productions will lead two power-packed presentations at MuraCon 2017 in Sacramento. On Thursday, February 9, Mura ORM + Feed API = Awesomeness will demonstrate the addition of real-world functionality to an existing web application using these built-in features in Mura CMS. On Friday, February 10, Nolan will cap of day two of MuraCon with the session Infinite Scrolling with Mura 7. In this informative and functionality-focused presentation, he will explain and explore the fundamental steps to replacing old-school paginated html output with a modern day scroll-to-load interface, using a minimalist approach based on the new display object paradigm. Join Nolan and a host of other experts in the field on February 9th and 10th in Sacramento, for the best and biggest MuraCon conference yet!
By now, most marketers have been schooled on the importance of lead nurturing. We know that, according to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. And we know that in order to keep our sales teams happy, we should educate and engage prospects before we pass them off to sales. But how do we nurture leads beyond the inbox?