As the masses have become the media, it's increasingly difficult for brands and individuals to cut through the noise.
So, what's the antidote? According to noted business storyteller and author Park Howell, it's the anecdote. By using our natural proclivity for storytelling, anyone can more effectively get their message across and be more effective in marketing, web development or anything else.
In this presentation, Park explains what makes an effective stories that sticks, and how to ensure the right story is told.